This is funny. Not really. On second thought, yeah, it is. Is that a toilet I hear flushing?
LifeLock CEO’s Identity Stolen 13 Times
Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.
LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.
That’s 12 more times than has previously been known.
Wowzer. But it gets better.
The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.
Lifelock promised in ads that its $10 monthly service would protect consumers from identity theft. The company also offered a $1 million guarantee to compensate customers for losses incurred if they became a victim after signing up for the service. The FTC called the claims bogus and accused LifeLock of operating a scam.
“In truth, the protection they provided left such a large hole … that you could drive that truck through it,” said FTC Chairman Jon Leibowitz, referring to a LifeLock TV ad showing a truck painted with Davis’s Social Security number driving around city streets.
Davis’ history as an identity-theft victim would seem to call into question the company’s ability to protect consumers from a similar fate.
Yeah. Pretty much.